Wednesday June 23 - Thursday June 24 2021
Millbrook Proving Ground

Covid-19 Safety: Attend with confidence

Last updated 8 June 2021

Your health and safety is our number one priority at our show. As the automotive industry moves forward, we are dedicated to delivering events and facilitating trade with health and safety at the top of the agenda.  
Our mostly outdoor event, Company Car in Action, will reopen in June in line with the latest government guidance. We have worked alongside the AEO (Association of Event Organisers) to develop the All Secure Standard, an industry wide benchmark for the safe return of organised events so you can attend with confidence.



✔ Reduced contact registration area – either pre-print your badge at home or access via your mobile phone 

✔ Licence checking & safety briefing video all online pre-event  

✔ Event mostly outdoors – around 95% of the show is outdoors with ventilation and social distancing measures will be in place where necessary

✔ Face masks may be required on entry 

✔ Wider walkways – with one-way systems where this is not possible 

✔ No handshake policy in place

✔ Contact-free sharing of business details – using technology to capture data 

✔ Vehicles to be sanitised between drives

✔ Thorough, enhanced cleaning regime of all public areas – including toilets, information points and features

✔ Seating and meeting areas located outside and spaced out to maintain social distancing

✔ Socially distanced seminar sessions – theatres will be cleaned between sessions and will have strict seating capacities

✔ Hand sanitiser available onsite – on entry to show, at catering points and other higher-traffic areas

✔ Contactless payments only

✔ Attendees asked to bring as little with them as possible – cloakroom facilities are not available

     Awareness & Communication 

  • The event website, social media and emails will supply you with up-to-date information regarding guidelines in place at the show.
  • Please check your local government advice for guidance on travelling overseas before entering the country if you are attending from abroad.
  • Please ensure you register in advance. Also print your badge at home before attending the event, or access your badge on your mobile phone – this is crucial, as we have introduced a reduced-contact registration area so there will be very limited opportunity to do this onsite.
  • You or your staff should not attend the event if you are displaying any COVID-19 symptoms.  

     Cleaning & Personal Hygiene

  • Where possible, we ask that you carry your own hand sanitiser and apply when you enter and leave exhibitor stands, features and theatres. We will have a limited supply available on-site on entry to the show, at catering points and other high traffic areas.
  • In accordance with current UK regulations, it is compulsory to wear face masks within indoor UK exhibition and conference venues. Whilst most of our event is outdoors, we request you bring your own facemask and wear when entering the registration areas and for entry into the indoor structure or inside any feature exhibits. This guidance may change as we get closer to the event. 
  • We have asked exhibitors to ensure a deeper clean of stands, exhibits and vehicles before, during and after the show opens each day; paying particular attention to high traffic touchpoints and consider visible cleaning logs.
  • Throughout the show site, we are conducting a thorough, enhanced, cleaning regime of all public areas to include toilets, information points and features prior to show opening and during show open periods.  

     Social Distancing 

  • We are implementing a no handshake policy. Please refrain from this or sharing business cards with one another.
  • Exhibitors are encouraged to used data capture devices, to ensure contact-free sharing of business details.
  • Try to minimise touching products where possible. If it is important to touch and feel products, please ask the exhibiting stand for gloves or cleaning protocol should you feel more comfortable with this.
  • Social distancing measures should be followed for any meetings, product demonstrations, entertainment or stand hospitality. 

     Event and Venue Facilities

  • Company Car in Action takes place at a dedicated vehicle testing track, Milbrook Proving Ground, and we will be working closely with them and our suppliers to ensure it meets ‘venue standards’ for a covid safe event.
  • Contactless payments will be accepted in all catering outlets across the show. 
  • Any seating or meeting areas will be spaced out to maintain social distancing and be located outside where possible. 
  • Please ensure you arrive for any seminar sessions in plenty of time to facilitate socially distanced access. Theatres will be cleaned between each session and will have strict seating capacities.
  • Cloakroom facilities are not available – we request you bring as little with you as possible.  
  • Transfer from car parks to the venue will be done in a safe and secure way, using larger or open top vehicles. 

     Track and Trace 

  • We are confident the measures that we, the venue and the exhibitors will be putting in place will make our event as safe as possible.
  • Please ensure you give accurate information throughout the registration process.
  • The relevant local authorities will contact you if there is a need to update you regarding track and trace.